Not just the League of Legends North America Champion, TSM is also the most valuable esports company that offers playing analysis and training sessions for players around the world. Supported by ads for more than 3 billion global ad requests monthly, The TSM network of sites including its core digital product, Blitz.gg, is strong and complex, managing demand sources across direct advertisers, header bidders, Google AdExchange, Open Bidding, and in-house promotion campaigns.

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Working with Yieldbooster®, TSM has reached record highs in ad revenue performance while its competitors and media counterparts have staggered during this difficult time.

After Google's transition to first price auction, revenue optimization requires more complicated floor price planning to tackle buyers' bid shading algorithm. The TSM team soon realized that for floor pricing to be effective, they had to advance the strategy from basic inventory granularities to nearly impression-level pricing segmentation, which was beyond the capacity of manual ad operations team work.

Having to manage across the already-complicated ad stack with limited human resources, the TSM team was seeking a strong auction intelligence solution partner to help tackle the auction dynamics and fortify TSM’s programmatic revenue top line, allowing the team to focus strategically on traffic acquisition, programmatic sales strategy, and brand safety.

Working with Yieldbooster®, TSM enjoyed a stable 40% ad revenue uplift. Yieldbooster®’s auction technology has constantly been able to predict the revenue-maximizing floor prices for the TSM traffic, achieving the optimal balance between ad sell-through rate and eCPM under first price auction.

The code-free adoption and the automated operation of Yieldbooster® eliminated all floor pricing optimization efforts which would have placed a heavy burden on the TSM team. Though effortless, the TSM team remained in full control and transparency over the optimization, and benefited hugely from Yieldbooster®'s analytics, as all important performance metrics scattered across GAM reporting were consolidated into one centralized dashboard.

With Yieldbooster® being a pure optimization solution for publishers, the TSM team, same as all our publisher partners, can take full advantage of all Yieldbooster® powerful features without any concern or conflict of interests.